Market Position & Stats Guide

Overview

Market Stats provide insights into how your products are positioned relative to competitors. This helps you understand your competitive landscape and make informed pricing decisions.

Understanding Market Position

What is Market Position?

Market position indicates where your product's price stands compared to competitors:

Below Market: Your price is lower than competitors
At Market: Your price matches competitors
Above Market: Your price is higher than competitors

Why It Matters

Competitive Analysis: Understand your pricing strategy effectiveness
Opportunity Identification: Find products that need price adjustments
Market Trends: See overall pricing patterns
Strategic Planning: Make data-driven pricing decisions

Market Position Categories

Super Cheap (Light Green)

Definition: More than X% lower than base price (default: 20%+)

Characteristics:

Very aggressive pricing
Significant discount from market
May indicate loss-leader strategy

When It's Good:

Clearing inventory
Market penetration
Competitive response

When to Review:

If unintentional
If margins are too low
If competitors aren't responding

Cheaper (Teal)

Definition: X-Y% lower than base price (default: 5-20% lower)

Characteristics:

Competitive pricing
Below market average
Good for volume sales

When It's Good:

Price leadership strategy
High-volume products
Competitive categories

Considerations:

Monitor margins
Watch competitor responses
Ensure profitability

On Par (Gray)

Definition: Within ±X% of base price (default: ±5%)

Characteristics:

Competitive pricing
Market-aligned
Balanced approach

When It's Good:

Standard competitive positioning
Most products should be here
Sustainable strategy

Benefits:

Maintains competitiveness
Protects margins
Stable pricing

Expensive (Orange)

Definition: X-Y% above base price (default: 5-20% above)

Characteristics:

Premium pricing
Above market average
Value-based positioning

When It's Good:

Premium products
Brand positioning
Quality differentiation

Considerations:

Ensure value justification
Monitor sales volume
Watch competitor moves

More Expensive (Red)

Definition: More than X% above base price (default: 20%+)

Characteristics:

Very premium pricing
Significant premium
Niche positioning

When It's Good:

Luxury products
Unique value proposition
Low competition

Risks:

May lose sales to competitors
Requires strong differentiation
Monitor market acceptance

Market Stats Overview

Stats Display

The market stats widget shows:

Five Categories: Count of products in each position
Visual Indicators: Color-coded segments
Total Products: Sum of all categories
Excluded Stores: Competitor stores excluded from calculations

Location

Market stats appear:

Top of Products List: Overview widget
Settings Page: Detailed configuration

Interpreting Stats

Healthy Distribution:

Most products "On Par" or "Cheaper"
Few products "More Expensive" (unless premium)
Balanced across categories

Warning Signs:

Too many "Super Cheap" (margin issues)
Too many "More Expensive" (competitiveness issues)
Imbalanced distribution

Configuring Market Position

Access Settings

Go to Settings tab
Click "Products market stats" tab
Configure thresholds

Segment Thresholds

Adjust the percentage ranges for each category:

Using Sliders:

Drag sliders to adjust thresholds
See real-time preview of ranges
Segments must not overlap

Recommendations:

Super Cheap: 20-40% (aggressive)
Cheaper: 5-20% (competitive)
On Par: ±3-7% (aligned)
Expensive: 5-20% (premium)
More Expensive: 20%+ (very premium)

Consider Draft Products

Option: Include draft products in calculations

When Enabled:

Broader view of all products
Includes products not actively tracked
May skew results

When Disabled (Recommended):

Only active products included
More accurate for tracked products
Better reflects actual market position

Using Market Stats

Daily Review

Check Stats Daily:

See overall market position
Identify products needing attention
Track changes over time

Actions:

Click category to filter products
Review products in each category
Adjust prices as needed

Filtering by Position

In Products List:

Use market position filter
View products in specific categories
Focus on areas needing attention

Use Cases:

Review "More Expensive" products
Check "Super Cheap" for margin issues
Analyze "On Par" for optimization

Strategic Planning

Use Stats For:

Pricing strategy development
Competitive analysis
Market positioning
Product portfolio optimization

Questions to Answer:

Are we too expensive overall?
Are we leaving money on the table?
Which products need adjustment?
What's our competitive position?

Market Stats Actions

Recalculate Now

Purpose: Refresh market position calculations if needed

How:

Click "Recalculate now" in stats widget
Wait for calculation to complete
Stats update automatically

Exclude Competitors

Purpose: Remove specific competitors from calculations

When to Use:

Competitor uses different pricing model
Competitor is not relevant
Competitor has unreliable prices

How:

Click "Exclude competitors" in stats widget
Select stores to exclude
Exclusions apply immediately
Stats recalculate automatically

Effects:

More accurate market position
Better reflects relevant competition
May shift product categories

Settings Access

Quick Access:

Click "Settings" in stats widget
Goes directly to market stats settings
Configure thresholds and strategy

Product-Level Market Position

Understanding Product Position

Factors Affecting Position:

Your current price
Competitor prices
Base price strategy selected
Excluded competitors

Position Changes When:

Your price changes
Competitor prices change
Market stats settings change
Competitors are added/removed

Best Practices

1. Regular Monitoring

Daily:

Check overall stats
Review significant changes
Identify products needing attention

Weekly:

Analyze trends
Review category distributions
Plan adjustments

2. Balanced Distribution

Aim For:

Most products "On Par" or "Cheaper"
Few products "Super Cheap" (unless intentional)
Strategic "Expensive" positioning

Avoid:

Too many "Super Cheap" (margin issues)
Too many "More Expensive" (competitiveness issues)
Unbalanced distribution

3. Use Appropriate Base Strategy

Match Your Goals:

Price leadership → Cheapest competitor
Balanced → Average (recommended)
Stable analysis → Median

Test Different Strategies:

See how each affects your stats
Choose what matches your strategy
Adjust as needed

4. Exclude Irrelevant Competitors

When to Exclude:

Different business model
Unreliable pricing
Not true competitors
Different market segment

Benefits:

More accurate positioning
Better decision-making
Cleaner analysis

5. Combine with Other Features

With Repricing Rules:

Use stats to validate rules
Adjust rules based on position
Target specific categories

With Alert Rules:

Set alerts for position changes
Monitor category shifts
Track competitive moves

With Product Management:

Filter by position
Bulk adjust prices
Strategic repricing

Troubleshooting

Stats Not Showing

Ensure products have competitors
Check market stats settings
Recalculate manually

Stats Seem Wrong

Verify competitor prices are current
Check excluded competitors
Review base price strategy
Recalculate stats

Too Many in One Category

Adjust segment thresholds
Review competitor prices
Check excluded competitors
Verify base strategy

Position Not Updating

Recalculate market stats
Check if competitors updated
Verify settings are saved
Refresh the page

Products Missing from Stats

Check if products have competitors
Verify products are in Watch or Watch & Reprice
Check if draft products are included
Review filters

Tips

Start with Defaults: Use default thresholds initially
Monitor Regularly: Check stats daily
Adjust Gradually: Make small threshold changes
Test Strategies: Try different base strategies
Exclude Wisely: Only exclude truly irrelevant competitors
Recalculate Often: Keep stats current
Use Filters: Filter products by position for analysis
Combine Data: Use stats with other features
Document Changes: Note why you adjust settings
Review Trends: Look for patterns over time