Pricing Rules Guide

Overview

Pricing Rules automatically adjust your product prices based on competitor pricing. They enable dynamic, competitive pricing without manual intervention.

When to Use Pricing Rules

Automated Competitive Pricing: Keep prices competitive automatically
Dynamic Pricing: Adjust prices based on market conditions
Time Savings: Eliminate manual price monitoring and updates
Competitive Advantage: Respond to competitor changes instantly
Price Optimization: Maximize sales while maintaining margins

Understanding Pricing Rules

How Repricing Works

Rule Evaluation: When a competitor URL is recrawled (based on your update interval), the system evaluates applicable pricing rules
Competitor Analysis: Checks current competitor prices
Price Calculation: Calculates suggested price based on rule
Safeguard Check: Verifies price is within safeguard limits
Price Update: Updates Shopify product price if in "Watch & Reprice" status, and updates only Suggested Price if in "Watch"

Requirements

For repricing to work:

Product must be in "Watch & Reprice" status
Product must have at least one competitor
Product must have a pricing rule assigned
Suggested price must pass safeguard checks

Creating Pricing Rules

Basic Setup

Go to Pricing Rules tab
Click "Add new rule"
Configure pricing strategy
Set advanced options (optional)
Choose target products (optional)
Save rule

Rule Configuration

Rule Name

Auto-generated based on strategy
Can be customized
Example: "Reprice 5% below cheapest competitor"

Core Pricing Strategy

1. Base Relationship

Below: Price below competitor

Example: "5% below cheapest competitor"
Good for aggressive pricing

Equal: Match competitor price exactly

Example: "Equal to cheapest competitor"
Good for competitive matching

Above: Price above competitor

Example: "10% above average competitor"
Good for premium positioning

2. Competitor Selection

Cheapest competitor: Use lowest competitor price

Most aggressive pricing
Good for price leadership

Average price of competitors: Use average of all competitors

Balanced approach
Good for market positioning

Highest competitor: Use highest competitor price

Premium pricing
Good for value positioning

3. Difference Value

Percentage (%): Relative difference

Example: 5% below means your price = competitor × 0.95
Good for proportional pricing

Fixed Amount (Currency): Absolute difference

Example: $5 below means your price = competitor -$ 5
Good for consistent margins

4. Additional Adjustment (Optional)

On Top Adjustment: Additional price modification after base calculation

Plus: Add percentage or amount
Minus: Subtract percentage or amount
Example: "5% below cheapest, then minus $2"

Use Cases:

Account for shipping differences
Adjust for quality differences
Fine-tune final price

Advanced Options

Price Limits

Enable Limits: Prevent extreme price changes

Condition: "New price can't be lower/higher than my price/cost"

Limit Value: Percentage or fixed amount

Example: "Can't be more than 20% lower than my current price"
Example: "Can't be more than $10 higher than my cost + 10%"

Use Cases:

Protect profit margins
Prevent pricing errors
Maintain price floors/ceilings

Cents Rounding

Enable Rounding (Price ending adjustment in the rule editor): Round prices to the nearest specific ending

Options:

Set the cent ending (e.g. .00, .25, .50, .75, .99)
Optionally enable whole number to round to a full price ending such as 29.99 or 39.99 (not just the cents part)

Use Cases:

Psychological pricing ( $9.99 vs$ 10.00)
Clean price endings
Brand consistency

Excluded Stores

Exclude Competitors: Ignore specific competitor stores

When to Use:

Competitor uses different pricing model
Competitor includes shipping in price
Competitor is not relevant
Competitor has unreliable prices

How to Exclude:

Add stores to exclusion list
Excluded stores won't affect price calculation
Can exclude multiple stores per rule

Product Price Range Filter

Enable Range: Apply rule only to products in specific price range at the moment

Options:

Minimum price: Only products above this price
Maximum price: Only products below this price
Both: Only products within range

Use Cases:

Different strategies for different price tiers
Protect low-margin products
Optimize high-value products

Example:

Rule 1: "5% below" for products $10-$ 50
Rule 2: "10% below" for products $50+

Inventory Conditions

Apply rule only when my inventory is: Conditionally apply the rule based on your stock level

Options:

Lower than X units
Higher than X units
Out of stock

Products without a defined inventory level are ignored when this condition is enabled.

Use Cases:

Reprice aggressively only when stock is high
Hold prices when inventory is low
Trigger special behavior when out of stock

Follow Out-of-Stock (Shopify)

Follow out-of-stock: Mirror a competitor's stock status in your Shopify inventory

When enabled and a target competitor store is selected:

Your product is set to out of stock when that competitor is out of stock
Your product is set back in stock when the competitor is back in stock (default location)

Requires Shopify inventory write permission. Use Request inventory permission in the rule editor if needed.

Clearance Mode (Shopify)

Clearance mode: Override normal repricing for products in a specific collection

When a product is in the chosen clearance collection, its price is set to cost + X% instead of the regular rule calculation. Collection membership is refreshed at most once every 24 hours, and also when you open the product profile.

Products without cost specified are skipped for clearance pricing
A warning badge appears on products missing cost when a clearance rule is assigned

Use Cases:

End-of-season clearance pricing
Fixed-margin liquidation for specific collections

Apply to New Products

Apply to new products: Automatically assign this rule to newly added products

Only one rule can have this flag enabled at a time. Enabling it on a new rule resets the flag on the previously assigned rule.

Applying Rules to Products

Target Selection

When saving a rule, choose where to apply it:

Option 1: Don't Change

Save rule only
Don't apply to any products
Apply manually later (if not already)

Option 2: All Products

Apply to all products in "Watch & Reprice" status
Use with caution
Good for universal strategies

Option 3: Selected Products

Apply to specific products you choose
Most control
Good for testing

Option 4: Products in Collections

Apply to all products in selected collections
Good for category-based pricing
Efficient for many products

Option 5: Products by Brands

Apply to all products from selected vendors/brands
Good for brand-specific strategies
Useful for multi-brand stores

Additional Options

Change Status to Reprice

Automatically set products to "Watch & Reprice"
Useful when applying rule to new products
Ensures repricing is enabled

Skip Products with Existing Rules

Don't override existing rule assignments
Preserves current rule assignments
Good for incremental updates

Pricing Rule Examples

Example 1: Price Leadership

Goal: Always be the cheapest

Configuration:

Relationship: "Below"
Competitor: "Cheapest competitor"
Difference: 5%
Unit: "%"
Target: All products

Result: Your price is always 5% below the cheapest competitor

Example 2: Market Average Matching

Goal: Price at market average

Configuration:

Relationship: "Equal"
Competitor: "Average price of competitors"
Target: Selected collections

Result: Your price matches the average competitor price

Example 3: Premium Positioning

Goal: Price 10% above average, but not more than 20% above cost

Configuration:

Relationship: "Above"
Competitor: "Average price of competitors"
Difference: 10%
Limit: "Can't be more than 20% above my cost"
Target: Premium products collection

Result: Price is 10% above average, but protected by cost limit

Example 4: Aggressive with Floor

Goal: 5% below cheapest, but never below cost + 10%

Configuration:

Relationship: "Below"
Competitor: "Cheapest competitor"
Difference: 5%
Limit: "Can't be lower than my cost + 10%"
Rounding: Nearest .99
Target: Competitive products

Result: Aggressive pricing with profit protection

Example 5: Shipping-Adjusted Pricing

Goal: Match competitor but account for free shipping

Configuration:

Relationship: "Equal"
Competitor: "Cheapest competitor"
On Top: "Minus $5" (your shipping cost)
Target: Products with shipping

Result: Price matches competitor, adjusted for shipping difference

Managing Pricing Rules

Editing Rules

Click on a rule
Modify configuration
Choose whether to reapply:
- Don't change: Keep current product assignments
- Reapply: Update all products using this rule
Save changes

Deleting Rules

Click "Remove" on a rule
Confirm deletion
Products using this rule will need a new rule
Consider reassigning before deleting

Testing Rules

Before Full Deployment:

Create rule with "Don't change" target
Manually assign to one test product
Monitor suggested prices
Adjust rule if needed
Apply to more products when confident

Repricing Safeguards

Global Safeguards

Configured in Settings → Repricing Safeguard:

Purpose: Prevent extreme price changes across all products

Settings:

Base: Price or Cost
Minimum: % of base (e.g., 80% of cost)
Maximum: % of base (e.g., 200% of price)

How It Works:

Applied before rule-based calculation
Filters out competitor prices outside limits
Prevents pricing errors
Protects profit margins

Rule-Level Limits

Set in individual pricing rules:

Purpose: Rule-specific price protection

More Granular: Can be different per rule More Flexible: Can use price or cost as base

Best Practices

1. Start Conservative

Begin with small price differences
Test on a few products first
Monitor results before expanding

2. Use Appropriate Competitor Selection

Cheapest: For price leadership Average: For balanced positioning Highest: For premium positioning

3. Set Safeguards

Always configure global safeguards
Use rule-level limits for specific cases
Protect your profit margins

4. Consider Your Costs

Know your product costs
Set minimum price limits
Account for fees and margins

5. Use Exclusions Wisely

Exclude unreliable competitors
Exclude different business models
Review exclusions regularly

6. Test Before Full Deployment

Start with one product
Monitor for a few days
Expand gradually

7. Combine Multiple Rules

Different rules for different categories
Price-range based rules
Brand-specific strategies

8. Regular Review

Check suggested prices regularly
Review rule performance
Adjust based on results

Troubleshooting

Prices Not Updating

Verify product is in "Watch & Reprice" status
Check if rule is assigned to product
Ensure product has competitors
Verify safeguards aren't blocking updates (competitors typically display a warning triangle icon when this occurs)
Check update interval settings

Prices Updating Incorrectly

Review rule configuration
Check competitor prices
Verify excluded stores
Review safeguard settings
Check for conflicting rules

Suggested Price Seems Wrong

Verify competitor selection
Check excluded stores
Review rule calculation
Check safeguard limits
Verify competitor prices are current

Rule Not Applying to Products

Check target selection when saving
Verify products are in correct status
Ensure products have competitors
Check if rule is enabled

Too Aggressive Pricing

Increase difference percentage
Use "Average" instead of "Cheapest"
Set lower limits
Exclude aggressive competitors

Not Competitive Enough

Decrease difference percentage
Use "Cheapest" competitor
Remove or adjust limits
Review excluded stores

Integration with Other Features

With Alert Rules

Use alerts to monitor conditions
Use repricing to automate responses
Alerts inform, repricing acts
Alerts and repricing work independently

With Market Stats

Review market position regularly
Adjust rules based on position
Use stats to validate rule effectiveness

With Competitor Discovery

More competitors = better repricing
Regularly discover new competitors
Remove outdated competitors

Advanced Strategies

Multi-Tier Pricing

Strategy: Different rules for different price ranges

Example:

Under $20: 10% below cheapest
$20-$ 50: 5% below average
Over $50: Match average

Tips

Monitor Regularly: Check suggested prices daily
Adjust Gradually: Make small changes, not big jumps
Understand Your Margins: Know your costs and limits
Test Everything: Test rules before full deployment
Document Strategies: Keep notes on what works
Review Competitors: Regularly review competitor list
Use Safeguards: Always protect your margins
Be Patient: Repricing takes time to optimize