How a Swedish Tools Retailer Became More Competitive and Revived Unsold Products
An online retailer selling tools and equipment to homeowners in Sweden asked not to be identified publicly. Nearly every competitor had already adopted automated price tracking, leaving the company struggling to stay competitive. Whenever the team manually adjusted prices, competitors would quickly change theirs again, undoing the effort. After adopting PriceOtus, the retailer became significantly more price competitive and unlocked sales on products that had never sold before.
About the Business
This Swedish e-commerce store sells tools and equipment directly to homeowners — a market where price sensitivity is high and competitors move fast. With most rivals already running automated price trackers, manual pricing adjustments weren't enough to keep up.
The Challenge
The team was stuck in a reactive pricing loop:
Almost all of our competitors had some kind of price tracker. Just when we adjusted our pricing to compete at the market, they changed their pricing and all our hard work was suddenly lost.
Without automated monitoring, every pricing decision was a guessing game — adjust prices, wait, discover competitors had already moved, start over. Some products were priced so far above the market that they never sold at all:
Some products were "ghosts" before and were never sold or picked up by Google Ads because of our high pricing.
These ghost SKUs represented lost revenue — products sitting in the catalog with no visibility and no sales because pricing was out of step with the market.
Why They Chose PriceOtus
The store was discovered on the Shopify App Store and stood out for its competitor discovery and tracking capabilities:
My brother found it on Shopify apps.
The Discover Competitor feature — with saved competitors per product — was especially promising for scaling coverage across their full catalog.
How They Use PriceOtus
The team uses PriceOtus across as much of their catalog as time allows, with a clear goal of full coverage:
We try to use PriceOtus for all of our products but time is our only limitation. The new discover competitor feature with saved competitors will probably get us to 100% products tracked faster.
Key workflows:
- Competitor discovery — Automatically find and save competitors for each product.
- Price monitoring — Track competitor moves across the catalog in one dashboard.
- Scaling coverage — Working toward tracking 100% of products with saved competitor sets.
Results
The shift from manual pricing to automated tracking produced clear improvements:
| Before | After |
|---|---|
| Losing ground whenever competitors repriced | More price competitive across the catalog |
| Ghost products with zero sales or ad visibility | New sales on previously unsold SKUs |
| Partial catalog coverage | Moving toward 100% product tracking |
We are definitely more price competitive today than when we first started using PriceOtus.
While the full revenue impact will grow as more products come under tracking, the team is confident the tool will have a meaningful impact on growth:
I'm quite sure it will have a meaningful impact when we track more products down the line.
Support and Product Quality
Very helpful and fast-working support. The product is getting better by the day.
For a store still scaling its catalog coverage, having responsive support and a product that keeps improving makes a real difference.
Would They Recommend It?
I would.
For Shopify stores competing in price-sensitive categories where rivals already use automated tracking, PriceOtus levels the playing field.
Competing against stores that already track prices automatically? Try PriceOtus and discover competitors across your full catalog.